J o e  R a d a
writer & editor

JoeRada.com 2010-present Sole Proprietor

Freelance writer and editor preparing feature articles, marketing materials, web copy, personality profiles, news reports, press releases and more. Clients include the Tornado Recovery Action Council of Alabama, SavorNC Magazine, Journal Communications (North Carolina Travel Guides, Images Pueblo Magazine), Firebrand Media (Sea Island Life Magazine, Loews Hotels Magazine), University of Alabama at Birmingham Periodicals (UAB Magazine, UAB Medicine Magazine), The Piedmont Review, The Thirty-A Review, Taylor Sales & Service, The Old Mill. See www.joerada.com

Bakery Boy Blog 2010-present Head Baker

The Bakery Boy Blog is a website all about bakeries and baking. I grew up in my family’s independent bakeshop, worked at several others too, and have visited hundreds of them during my career as a journalist and travel writer. In the process I learned a lot about life and baked goods, so I share my experiences with fellow bakery fans. See bakeryboyblog.wordpress.com

Southern Living
1989-2009 Associate Travel & Living Editor (Birmingham, AL)

During 21 years on staff at Southern Living magazine my duties included...

   • Writing travel stories on where to stay, what to eat, and how to enjoy vacationing in the South

   • Writing personality profiles about noteworthy people, places, organizations, artists, musicians,
     chefs, entrepreneurs, community leaders, outdoor enthusiasts, and others

   • Writing about hands-on adventures in canoeing, kayaking, white-water rafting, horseback
     riding, hiking, mountain biking, fishing, sailing, hang gliding, snorkeling, and other activities

   • Coordinating the bimonthly "Georgia Living: People & Places" section for eight years and the
     "Florida Living: People & Places" section for one year, writing roughly half the content and
     assigning the rest to staff and freelance writers

   • Initiating story concepts, assigning staff and freelance writers, editing copy, managing
     photo assignments to accompany all articles for the "Georgia Living" and "Florida Living" sections

   • Writing personal essays for standing columns such as Outdoors South, Southerners, Southern
     Journal and Healthy Outdoors

   • Contributing feature stories to many sister publications at Southern Progress Corporation (a
     division of Time Warner), including the following magazines:
           Cooking Light                        Travel South                               Southern Living Getaways
(Mazda)              Texas Vacation                          Southern Living Weekend Vacations
(Kroger)                 Georgia Vacations                     Southern Living Family Vacations
(Phar-Mor)            Southern Living Weddings       Southern Living Winter Vacations
(Biltmore Estate)       Southern Living Favorites        Southern Living Summer Vacations

Enterprise Newspapers 1988-1989 Reporter (Lynnwood, WA)
Reporting news and feature stories for suburban weeklies outside Seattle, Washington, including writing, photographing, and coordinating the annual Showcase Edition special section for two years

Cascade Crest 1988-1989 Co-editor (Seattle, WA)
Writing, editing, coordinating contributions from volunteer activists, and laying out the Sierra Club's Cascade Chapter newsletter in Seattle, Washington

The Charleston Daily Mail 1982-1984 Reporter (Charleston, WV)
Reporting on beats including police, courts, education, city hall, state legislature, suburban areas, etc., and writing features for one of two competing daily newspapers in West Virginia's capital city

The Senator
1980-1981 Editor (Elkins, WV)
Organizing, editing, and writing for the weekly student newspaper at Davis & Elkins College in Elkins, West Virginia, while completing two undergraduate degrees in English and business administration

The Baltimore Sun
1981 Intern Reporter (Washington, DC)
Reporting at the newspaper's Washington, DC, bureau

Washington, Country, West Virginia, The Thirty-A Review
Freelance Writer
Contributing feature articles to each magazine

Monongahela National Forest
1980 Intern Technical Writer (Elkins, WV)
Writing press releases about hiking, blueberry-picking, conservation efforts, public hearings, a wild & scenic river study of the Greenbrier River, and more in West Virginia's scenic highlands